How Miinto unified payroll across seven countries with Deel

Miinto is one of Europe’s leading online fashion marketplaces, connecting customers with luxury brands from across the region. Headquartered in Denmark, the company has over 250 employees from more than 25 nationalities in Belgium, Germany, Italy, the Netherlands, Norway, Spain, and Poland.

But with a different payroll provider in each country, Miinto’s People team was spread thin across conflicting timelines, languages, and support systems. It was nearly impossible to get a consolidated view of costs or contributions; key payroll data was buried in spreadsheets and translated email threads.

The tipping point came when one of their local providers used another third-party vendor, creating a frustrating support maze with no clear point of contact.

"Before Deel, our global payroll was completely fragmented. We were juggling multiple providers, each with their own systems and timelines. This created slow communication, difficult reporting, and a lack of clarity on what we were actually paying for." — Ellie Ryhave, Payroll & Benefits Specialist, Miinto

Miinto didn’t just need another vendor—they needed a strategic partner that could simplify processes, ensure compliance, and support long-term growth. After evaluating other providers, they chose Deel for three key reasons:

• Owned infrastructure, not third-party layers. Deel directly operates its own payroll and compliance infrastructure, offering greater accountability, local expertise, and faster resolution.
• Centralized visibility. Instead of juggling spreadsheets and vendor emails, Miinto gained a unified platform with standardized data, reports, and insights.
• Scalability. Deel offered full coverage across current countries—and the flexibility to support future markets without switching vendors again.

"It was clear Deel wasn’t just another aggregator. We wanted a scalable solution that could grow with us." — Ellie Ryhave, Payroll & Benefits Specialist, Miinto

Today, Miinto runs payroll across seven countries with just two team members. Deel’s automation and integrations allow Ellie and her colleague to manage the entire global payroll workload from a single source of truth.

"We know for a fact that since using Deel, we’re doing more with less." — Ellie Ryhave, Payroll & Benefits Specialist, Miinto

Everything is standardized and accessible: data is consolidated in English, compliance documentation is digitized, and integrations with BambooHR reduce duplicative work. Audits no longer require manual digging—and support is available in real-time via Slack and structured tickets.

Miinto continues to expand how it uses Deel across regions. With a trusted global partner in place, the team can stay focused on what really matters to the business instead of fixing payroll issues.