How Nexbuzz scales across APAC with Deel and saves critical time

Nexbuzz is an eCommerce services company helping large enterprises with custom solutions—combining enterprise-grade quality with startup speed. It serves customers across 10 plus countries in regions of South East Asia, Middle East and India.

Nexbuzz launched as an independent business after separating from Capillary Technologies, inheriting a high-performing e-commerce team based in Malaysia. As a newly formed Indian entity, this presented an immediate challenge: how to legally and efficiently manage its experienced workers based in Malaysia.

Establishing a local Malaysian entity, the traditional route, was a non-starter. It meant a costly, time-consuming process that would’ve drained critical resources. Nexbuzz needed a faster, fully compliant way to manage its global team from day one, without ever having to set up a physical entity abroad.

“We were at a juncture of figuring out how to seamlessly pay the team based in Malaysia without registering a local entity—which is quite a costly and long-drawn process. Deel is the perfect solution that meets our needs and more.” — Hasan Ali Kanba, Co-founder, Nexbuzz

After exploring several options, Nexbuzz chose Deel for its seamless contractor management and global payroll capabilities. Eliminating the need for a dedicated HR team, the company onboarded its team members in just 2 hours.

Deel centralized contracts, automated payments, and ensured full compliance—allowing the co-founder to manage everything directly and avoid over $51,000+ in legal and entity setup costs.

Streamline cross-border payroll

One of the most significant challenges in global business is managing fluctuating currency exchange rates, which can impact payroll accuracy and team morale. Deel directly addressed this by streamlining international transactions.

Using Deel’s integrated wallet, Nexbuzz could fund payroll in USD. Their team members then had the flexibility to withdraw their funds into Malaysian Ringgit (MYR) at the most favorable exchange rates. This feature minimized currency conversion losses and ensured compliance with local banking rules.

“We save substantially on FX losses. Before Deel, every outward remittance from India meant absorbing heavy bank and currency conversion fees. Deel’s wallet feature helped us avoid that by timing conversions smartly.” — Hasan Ali Kanba, Co-founder, Nexbuzz

With a successful and efficient system in place, Nexbuzz is confidently planning its expansion across Asia. The company intends to use Deel to hire talent in new markets like Japan and South Korea, prioritizing operational flexibility over the cost and complexity of establishing local entities. Deel has become a strategic partner in Nexbuzz's agile, global growth strategy.