Estimated salary range: $52,000–$135,000 USD
For positions in USA
For positions in USA
The role of a marketing manager is crucial in developing and implementing strategies to drive revenue and promote the organization's brand in accordance with business strategy and customer needs. marketing manager responsibilities include:
- Developing and implementing marketing strategies and campaigns
- Analyzing market trends and customer insights to identify growth opportunities
- Managing marketing budgets and measuring ROI on marketing efforts
- Collaborating with cross-functional teams to execute marketing initiatives
- Tracking and reporting on marketing performance metrics
Below is a job description template built specifically for the marketing manager role. Feel free to use it and adapt it to your specific needs.
This section convinces candidates to apply for a role at your Company instead of another. Include practical information about the Company, as well as details about its culture and values.
[Company] helps [Target] do [x].
[Company] consists of over [x] employees spanning over [x] countries. Our culture combines unity and diversity of culture to drive learning and innovation, improving ourselves and our products.
Delivering unparalleled products in the market is made possible by our cutting-edge technology, unmatched expertise, and a global team, all of which are vital to our success and ensuring customer satisfaction.
Why should you be part of [Company] success story?
We envision a world of [x].
We offer [Target] all the tools they need.
There’s never been a more exciting time to join [Company]
About the marketing manager role
Consider whether you need a description of the role or prefer to list duties and responsibilities directly as a bullet-point list.
In the marketing manager role, you’ll play a crucial role in the marketing department. You understand the impact you’ll create on improving the bottom line and boosting brand awareness, playing one of the most vital roles in the Company on a day-to-day basis.
At [Company], the marketing manager's duties include:
- Owning the marketing budget and ensuring its effective allocation across marketing programs and channels
- Conduct market research and analyze consumer behavior and industry trends to develop, implement, and manage marketing campaigns and strategies (across various marketing channels)
- Ensure marketing activities and initiatives are rolling smoothly and performing as expected
- Oversee the creation of marketing materials and content for new products and services
- Track and analyze marketing metrics and KPIs to measure campaign effectiveness
- Manage and maintain a positive company brand image and messaging
- Lead and manage a team of marketing professionals, including collaborating with cross-functional teams to align marketing efforts with business goals and objectives set by senior management
- Prepare reports and presentations on marketing performance and strategies, using problem-solving skills to address weak areas of performance
- Coordinate with external agencies, vendors, and partners
- Prioritize continuous improvement by monitoring competitor activities, adjusting marketing strategies, and engaging with customers for feedback
- Attend industry events, conferences, trade shows, and networking opportunities to foster positive relationships with media outlets, influencers, and potential clients
- Collaborate with the sales team to support lead generation and conversion skills, as well as the product marketing manager for optimal product development and advertising
The more openly you talk about compensation and benefits, the more honest and attractive your job listing will be. We suggest a brief introduction about the values behind your compensation package, followed by a bullet-point list with the details of what is offered.
- Personal development budget
- Health and wellness budget
- Pension plan
- Insurance contribution
- Off-sites or events
Marketing Manager job description template — Qualifications
- A Bachelor’s degree in marketing, business administration, or a related field is required (a Master’s degree is preferred)
- [X] years of experience in a marketing role and previous work experience in a managerial or leadership position are highly valued
- Previous experience in managing and motivating a dispersed team is preferred to maintain a positive work environment
- A solid understanding of marketing principles and strategies, including knowledge of market research, consumer behavior, digital marketing, and campaign management
- Proficiency in marketing tools and software, such as customer relationship (CRM) systems, marketing automation platforms, analytics tools such as Google Analytics, social media marketing tools, and email marketing platforms
- Experience in search engine optimization (SEO) and search engine marketing (SEM)
- Proven track record of former campaign performance and data-driven marketing plans
- An understanding of graphic design, copywriting, and other content marketing methods is valued
Marketing Manager job description template — SkillsList the soft skills and personal qualities you are looking for in the perfect candidate.
- Creativity - creative thinking abilities are necessary to develop innovative campaigns and strategies that capture attention and resonate with the target audience
- Communication - verbal and written communication skills are crucial for effectively conveying ideas, collaborating with team members, presenting strategies to stakeholders, and engaging with customers
- Adaptability - adapting to the dynamic marketing landscape is necessary to understand (and adopt) evolving market trends, consumer preferences, and new technologies
- Analytical thinking - strong analytical skills are needed to make data-driven decisions, measure campaign performance, and acquire insights to optimize marketing strategies
- Leadership and project management - leadership skills are essential for guiding and inspiring a marketing team, setting goals, fostering collaboration, and driving results
- Emotional intelligence - understanding both one’s own emotions and the emotions of others is valuable for building relationships, resolving conflicts, understanding customers’ needs, and staying on top of public relations
- Strategic thinking - critical thinking is necessary to align strategic marketing efforts with overall business goals, identify opportunities, and make strategic decisions
What is a marketing manager?
A marketing manager is a crucial professional figure responsible for overseeing and executing marketing strategies to promote products or services. They play a vital role in driving a business's brand awareness, customer engagement, and revenue growth.
What does a marketing manager do daily?
Marketing managers are responsible for developing marketing plans, conducting market research, analyzing consumer trends, and identifying target audiences. They collaborate with creative teams to design and implement advertising campaigns, manage budgets, track campaign performance, and adjust strategies accordingly to achieve optimal results.
How do you write a marketing job description?
Start with a catchy job title and an engaging introduction about the company and its mission. Outline the key responsibilities, such as managing campaigns, conducting market analysis, and collaborating with cross-functional teams. Mention required qualifications, including education, relevant experience, and specialized skills. Finally, conclude with details on how to apply and contact information.
What skills are needed to be a marketing manager?
Among the essential skills a good marketing manager must have are strong leadership and communication abilities to effectively manage teams and interact with clients. Analytical skills are crucial for interpreting data and making data-driven decisions. A marketing manager should also be creative and demonstrate strategic thinking to develop innovative campaigns. Proficiency in digital marketing, social media, SEO, and content creation is essential in today's online-focused landscape. Additionally, adaptability and the ability to stay updated with industry trends are crucial to succeeding in this dynamic field.