Job Description Templates

Web Designer Job Description Template

Need help onboarding international talent?
Try Deel

The W role is crucial in boosting an organization's brand and services by designing a flawless website. Web designer responsibilities include:

  • Creating visually appealing and user-friendly website designs
  • Collaborating with web developers and stakeholders to implement designs
  • Optimizing web designs for responsiveness and performance
  • Incorporating branding elements into web layouts
  • Staying up-to-date with design trends and best practices

Below is a job description template built specifically for the web designer. Feel free to use it and adapt it to your specific needs.

About [Company]

This section convinces candidates to apply for a role at your Company instead of another. Include practical information about the Company, as well as details about its culture and values.

[Company] helps [Target] do [x].

[Company] consists of over [x] employees spanning over [x] countries. Our unified yet diverse culture keeps us continually learning and innovating ourselves and our products.

We attribute our success to a combination of market-leading technology, expertise, and a dynamic global team, ensuring we deliver the best products on the market.

Why should you be part of [Company] success story?

We envision a world of [x].

We offer [Target] all the tools they need.

There’s never been a more exciting time to join [Company]

About the web designer role

Consider whether you need a description of the role or prefer to list duties and responsibilities directly as a bullet-point list.

As our web designer, you’ll play a crucial role in creating and designing visually appealing and user-friendly websites, striking a balance between aesthetics and functionality. 

The day-to-day role and responsibilities of a web designer at [Company] include:

  • Collaborating with management, clients, or stakeholders to understand new website requirements and objectives
  • Conducting research and gathering information to improve the design process, such as target audience preferences, competitor styles, and industry trends
  • Creating wireframes and prototypes to serve as mockups of the website’s structure, layout, and user interface during the early stages of design
  • Designing the visual elements of the website, such as color schemes, fonts, typography, graphics, and other elements that contribute to the visual design
  • Developing seamless, mobile responsive web designs that adapt to different devices and screen sizes for an optimal user experience
  • Selecting and integrating appropriate technologies and integrations, such as content management systems like [WordPress, Hubspot, Webflow], e-commerce platforms, and security plug-ins
  • Testing and debugging websites to identify and resolve any usability or performance issues

About compensation

The more openly you talk about compensation and benefits, the more honest and attractive your job listing will be. We suggest a brief introduction about the values behind your compensation package, followed by a bullet-point list with the details of what is offered.

  • Salary
  • Bonuses
  • Equity
  • Perks
  • PTO
  • Personal development budget
  • Health and wellness budget
  • Pension plan
  • Insurance contribution
  • Off-sites or events

Web Designer Qualifications

  • Proficiency in core web technologies, such as [HTML, CSS, JavaScript, jquery], lays a strong foundation for the role
  • Experience with digital design software and tools, such as [Adobe Photoshop, Illustrator, Dreamweaver, InDesign, Sketch, Figma]
  • Knowledge of responsive design and experience in creating web designs that adapt across different devices and screens
  • Proven experience with integrating digital media and animation into website and landing pages
  • Experience working with programming languages such as [Python, PHP, or Java ]is valued
  • Knowledge of user experience and user interface design
  • Solid understanding of how a website’s design impacts search engine optimization (SEO) 
  • Portfolio of past work showcasing previous web design projects or web pages
  • Web developers with technical skills and knowledge of [back-end, front-end] development are preferred
  • A Bachelor’s degree in computer science or information technology or certifications in web design, graphic design, UX design, or a related field is valued

Web Designer Skills

List the soft skills and personal qualities you are looking for in the perfect candidate.
  • Creativity - a creative mindset and design skills are needed to produce an innovative and visually-appealing website that captivates users
  • Attention to detail - a keen eye for detail ensures that every website element is well-crafted, aligned, and visually consistent
  • Communication - effective communication skills play an important role in website design when collaborating with clients, understanding requirements, and explaining design concepts to team members, copywriters, or stakeholders
  • Time management - as web designers often work on multiple projects simultaneously, time management skills are necessary to meet deadlines and deliver quality work
  • Adaptability - you must be able to adapt to emerging trends, technologies, design standards, and client preferences
  • Problem-solving - working on bugs is a key responsibility, and being able to identify and solve problems efficiently is crucial for success

How much does a Web Designer make?

The exact salary of a web designer can be influenced by factors such as geographical location, level of experience, industry, and the complexity of the projects they work on. Here is a general overview of median salaries for web designers in different regions:

  • North America: In North America, particularly the United States and Canada, web designers typically earn a median annual salary ranging from $60,000 to $80,000 or more. 
  • Europe: Salaries for web designers in Europe vary across countries. In Western European countries like the United Kingdom, Germany, and the Netherlands, median salaries can range from €40,000 to €70,000 annually.
  • Middle East and North Africa: In the MENA region, salaries for web designers can vary. Median wages in countries like the United Arab Emirates, Qatar, or Saudi Arabia may range from $40,000 to $70,000 annually.
  • Asia-Pacific: Salaries for web designers in the Asia-Pacific region can vary widely. In countries like Australia, Singapore, or Japan, median salaries range from $50,000 to $80,000. 

Additional salary-related considerations

While these figures provide a general indication, consider other factors when comparing salaries across regions:

  • Cost of living (CoL): The cost of living can significantly impact the actual value of a salary. A higher cost of living may offset higher salaries in one region.
  • Freelance opportunities: Many web designers work as freelancers. Freelance rates vary widely, and income may depend on client base, project scope, and negotiation skills.
  • Specialized skills: Web designers with technical skills, such as expertise in a specific web development framework or proficiency in user experience (UX) design, may command higher salaries.

While these salary ranges provide a helpful reference point, individuals considering a career as a web designer should conduct thorough research and consider the broader economic and lifestyle factors associated with each region.

How to become a Web Designer

While there isn’t a set path to becoming a web designer, certain common steps can guide individuals aspiring to this role.

Common pathways to becoming a Web Designer


Many web designers start by pursuing formal education in web design, graphic design, or a related field. However, it’s important to note that formal education is not always a strict requirement, and self-taught designers can also thrive.

Technical skills

To succeed in their role, web designers need a strong foundation in technical skills. These are often a core requirement for many companies. Aspiring Web Designer should ensure proficiency in technologies and processes, including:

  • HTML
  • CSS
  • JavaScript
  • Responsive design
  • User Interface (UI) design
  • User Experience (UX) design

Stay updated on the latest web design tools and technologies, and experiment with building websites to apply your skills to real-world projects.

Well-curated portfolio

A comprehensive portfolio is crucial for web designers. Showcase a variety of projects that highlight your design and technical capabilities. Include examples of responsive designs, user interfaces, and other relevant work demonstrating your proficiency.

Professional experience

Hands-on experience is vital for growth as a web designer. Consider internships, entry-level positions, or freelance work to build your portfolio and gain practical experience working on different websites.

Web Designer education


While formal education is not always a strict requirement for becoming a web designer, having a relevant degree can provide a solid foundation and enhance your credibility in the field. Many web designers pursue degrees to gain a comprehensive understanding of design principles, programming languages, and user experience. Degrees in the following fields are beneficial to aspiring web designers:

  • Web design and development
  • Computer science with a focus on web development
  • Multimedia arts
  • Graphic design with an emphasis on digital and web design
  • Information technology with a focus on interactive media

Training and workshops 

Continuous learning is essential for web designers to stay updated on the latest technologies and design trends. Participating in workshops and training sessions can help refine your skills and build a portfolio that showcases your expertise. Key areas for web designers to focus on in training include:

  • Front-end development technologies (HTML, CSS, JavaScript)
  • User Interface (UI) and User Experience (UX) design
  • Responsive design principles
  • Content management systems (CMS like WordPress, Drupal, etc.)
  • Web accessibility standards

Workshops and training sessions also offer opportunities to network with other professionals in the industry and gain insights into emerging technologies and design practices.

Alternative career paths

While a traditional path to the role often involves formal education and hands-on experience, alternative career paths can also lead to success as a web designer. Common backgrounds that align well with web design include:

Graphic design

Professionals with a background in graphic design may transition into web design, leveraging their design skills for digital platforms.


Individuals with programming or coding backgrounds can transition into web design by enhancing their design and user experience skills.

Digital marketing

Professionals with experience in digital marketing may find it natural to transition into web design, combining marketing insights with design expertise.

What is a web designer?

A Web designer is a creative professional specialized in creating visually appealing and user-friendly websites. They focus on the layout, graphics, typography, and overall aesthetics of a website to ensure a positive user experience. Web designers work with various design tools and to bring their artistic vision to life on the digital platform.

Does web design require coding?

No, not all web designers are required to code. Some web designers work primarily on the visual aspects and collaborate with web developers for the technical implementation. However, having coding skills (like HTML and CSS) can provide more control over the design process and enhance collaboration with developers.

What is the difference between a web designer and a web developer?

Web designers focus mostly on the visual and user experience aspects of a website. They create layouts, choose color schemes, design graphics, and optimize the overall look and feel. Web developers, instead, are responsible for the technical implementation of the design. They code the website, handle functionality, databases, and ensure the site is responsive and functional.

What is a typical day for a web designer?

A web designer may be involved in brainstorming design concepts, creating mockups or wireframes, selecting color schemes and typography, editing images, and collaborating with clients or team members. They might also need to stay updated with design trends, review and refine existing designs, and ensure that projects are progressing according to established timelines.

Is a web design certificate worth it?

It depends. A web design certificate can be valuable for individuals looking to enter the field quickly or enhance their existing skills. It provides a structured curriculum and validates their proficiency to potential employers. However, in the creative and tech industry, a strong portfolio showcasing work and skills often holds more weight than a certificate.