How Letterboxd doubled their workforce and hired in the US with Deel

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산업

Social Media

지역

아시아 태평양

Company Size

1-50

사용된 Deel 제품

Deel EOR

회사

Meet Letterboxd

2011년, 뉴질랜드의 기술 기업가인 Matthew Buchanan과 Karl von Randow는 영화 팬들이 영화를 카탈로그화할 수 있는 소셜 디스커버리 플랫폼에 대한 아이디어를 착안했습니다. Buchanan은 "이것은 목록 작성 도구를 사용해 시청한 영화를 기록하는 일기장"이라고 설명하며 "리뷰를 작성하고 커뮤니티의 다른 사람들과 영화에 대해 토론할 수 있는 기능도 제공한다"고 말합니다.

The platform, Letterboxd, began in Auckland, New Zealand as a side project. It gained in popularity as the Covid-19 pandemic began changing the way people lived and worked, compounding the organic growth of an already highly engaged community.

Now, Letterboxd has over 8 million members and is the world’s leading social media film platform. So how did it internationally scale?

문제

The need to expand to the US

2020년 초 처음으로 정규 직원을 채용했으며 현재 12명의 정규직 직원을 두고 있습니다. 일부 직원은 오클랜드에 기반을 두고 있으나 Buchanan는 회사가 핵심 시장에서 자리 잡을 수 있도록 미국에서도 직원을 채용해야 한다는 것을 깨달았습니다. 그러나 주마다 고용법이 다르기 때문에 Letterboxd는 채용과 관련하여 어려움이 있었습니다.

“While we were very comfortable with hiring locally, we were apprehensive about the costs and legal responsibilities for compliance in the United States. We didn’t want to hire full-time HR people to figure out things like health benefits and filing tax returns with the IRS,” said Buchanan.

솔루션

Leveraging Deel for its international expansion

그러던 중 Letterboxd는 완벽한 파트너로 Deel을 찾게 되었고 이후 미국에 기반을 둔 직원 6명을 채용하여 직원 수를 두 배로 늘렸습니다.

With US employees based from coast to coast, multiple time zones are covered so local employees can attend red carpet and press events in person. “We were concerned about all the compliance, but now we know we can trust Deel to manage the complexities of hiring in the US. It’s something we have to get 100% right, for our people and for our business,” said Buchanan.

결과

Letterboxd loves Deel

In Buchanan’s view, one of Deel’s biggest advantages is how quickly it lets you onboard talent. Take Letterboxd’s head of support, Slim. A former superfan with his own podcast, he lives just outside Philadelphia. Buchanan noticed the show was actually converting listeners into paying subscribers. “He mentioned he’d love to work for us if the opportunity ever arose—and thanks to Deel, we could make that happen,” Buchanan says.

Everything’s where you expect it, and there are some nice features. I received a notification email yesterday to remind me that Samm, one of the team, is going on leave. I’m sure I’ve got that in the calendar somewhere but it’s nice to have it front and center.

—Matthew Buchanan,

Co-founder, Letterboxd

Deel은 원격 및 글로벌 팀의 원활한 성장을 지원합니다.

150+

국가

35,000+

고객사

200+

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