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Cake is on a mission to simplify employee equity plans through its comprehensive platform, so worldwide companies can distribute equity options among employees in minutes. Founded in 2019 with a starting team of 4, Cake has rapidly scaled to a team of over 25 that offers cap table solutions in over fifty countries.

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Managing equity plans has long been burdensome. Cake has always believed that global equity should only be a click away and be fair for all. This borderless philosophy extends to how Cake wants its team to work— with flexibility and mobility.

However, getting boots on the ground in strategic regions and hiring globally can be expensive, time-consuming, and fraught with risk. Cake needed a plug-and-play solution that could help it achieve its global hiring ambitions with the least amount of administration possible. However for Cake, it was also critical that all international team members got access to all of the same perks and cultural benefits that its local team did, and that there was no feeling of separation through their engagement.

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With Deel EOR, Cake quickly hired key roles across the world, with a particular focus on having a US presence. Making locally relevant offers was also a priority, ensuring that local perks and working conditions were in line with—or exceeded—market expectations.

“We wanted to make sure that we were not only paying our team competitively but that we offered the right superannuation and perks so that we are an employer of choice. This is a big part of our mission to have a global team that feels connected, motivated and cared for” said Ross.

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\"Deel ensures cost-effective global hiring, providing confidence in compliance, especially in the complex landscape of US employment laws.\"

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Cake has successfully hired roles in the US and the Philippines through Deel. Utilizing one-click payroll and Deel's intuitive dashboard, Ross now spends half as much time on employee-related admin for the international team.

Deel’s team of compliance, law, and payment experts ensures that every hire is relevant and compliant. Employees also love the solution, as they have easy access to tax documents and statements.

Now that global hiring is taken care of, Cake can focus on offering best-in-class equity plans to businesses worldwide.

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They quickly discovered most vehicles used in the delivery industry weren’t environmentally friendly, according to Elias Ek, Co-Founder of Keego.\n\nKeego centers itself around providing an environmentally friendly alternative for delivery companies, offering ebikes designed specifically for the industry and made to last. Their purpose-built IoT-enabled delivery ebikes and fleet management provide a complete solution for delivery companies to be green and profitable.\n\n**A little bit about the industry…**\n\nDelivery drivers tend to spend 20% of their earnings on a scooter. 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Time was of the essence, and the waiting period required to set up a new entity put this option out of the question, so they began to search for other solutions.\n\n","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":324,"__component":"shared.body-section","title":"Coasting into key markets with Deel\n","overline":"The Solution","body":"While looking for an easier way to hire abroad, they chose to move forward with Deel thanks to the support and responsiveness of the teams. **“Everything was super easy with Deel,”** said Ek. The Keego team started using the platform immediately to pursue their vision of becoming worldwide.\n\nThey began hiring in Europe, a critical region for their target industry, and they’ve recently hired in APAC. **“We are hiring based on finding the right people, not finding the right location that people happen to be in,”** said Ek. So far, they’ve landed an Iranian hire who lives in Germany, a Dutch hire who lives in Stockholm, and a Swedish hire who lives in Taipei.","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":325,"__component":"shared.body-section","title":"Rolling into future expansion\n","overline":"The Results","body":"Keego has no plans to open its own entities in the mid-term, saving itself time, money, and resources. They plan to continue expanding worldwide using the flexible and cost-effective solution that Deel offers. They may even use visa solutions from Deel Immigration in the future, and they will hire in new EOR countries.\n","image_description":null,"image":{"data":null},"image_cta":null,"RelatedArticle":null},{"id":150,"__component":"product.single-quote","quote":"“I can’t imagine having to open up an entity in a certain city just to be able to hire someone. 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