How Entain swiftly deployed talent in highly regulated markets with Deel

Entain is a leading global sports betting and gaming entertainment group with 30,000 employees and offices in 19 countries, including the US, Canada, the UK, and Latin America. The company is ambitiously expanding its global footprint, with Brazil as its next strategic market for 2024-2025. However, regulatory challenges delayed the establishment of a legal entity in the country.

Through the partnership with Deel's EOR solution, Entain enhanced its compliance with challenging employment laws, paving the way for successful entity formation in Brazil.

Tom Brady, Entain’s Head of Strategic Resourcing Relationships, Commercial, noted the difficulty: “Regulatory hurdles delayed our entry into Brazil. However, thanks to Deel, we were able to swiftly deploy our team there, ensuring seamless operations and timely payments.”

Brady emphasized the seamless transition to Deel’s platform, highlighting its exceptional ease of use.

“I’m not tech-savvy and sometimes struggle navigating other systems, so I’m amazed at how accessible and user-friendly the Deel platform is. The support from our Customer Success Manager has been outstanding. My questions are all answered quickly and efficiently, from set-up and beyond.”