How Mobbin scaled globally without internal HR using Deel

Mobbin is a Singapore-based startup on a mission to help product designers build better digital experiences. Its platform provides expertly curated UI inspiration drawn from top digital products, speeding up research and ideation for mobile app design, web app design, and website design.

Since 2018, Mobbin’s team has expanded to several countries, including Canada, Sweden, Netherlands, South Korea, India, New Zealand, Colombia, Malaysia, Indonesia, Philippines, and Kenya. As they scaled internationally, they needed a reliable way to hire and manage global talent.

Before Deel, Mobbin tried several Employer-of-Record platforms but ran into inconsistent service levels, confusing workflows, and disconnected back-office systems. Without a dedicated HR team, these headaches fell on Mobbin’s leadership.

With Deel, Mobbin was able to consolidate its entire HR function on a centralized platform, allowing its leadership team to confidently manage global hiring, navigate local compliance, and streamline operations.

“We have zero internal HR support. Deel helps alleviate the burden by providing clear visibility and assurance that allows our leadership team to manage our entire workforce spanning across twelve different countries with ease.” —Jian Jie Liau, CTO & Co-founder, Mobbin

For a lean team like Mobbin’s, speed is everything. With Deel, hiring and onboarding take hours, not weeks. As soon as a hiring decision is made, the Mobbin team is able to issue contracts, handle compliance, and kick off onboarding—all within the same day. This agility allows them to react instantly to new project needs, tap into fresh talent pools, and scale without operational drag. Today, Mobbin manages over 40 global contractors and several EOR employees through Deel—with almost no overhead.

“The moment we’re ready to hire, we can send out contracts the same day. Deel handles the rest—payroll, compliance, payments—so we don’t have to worry about it." —Jian Jie Liau, CTO & Co-founder, Mobbin

A polished, product-first platform

Deel stood out by delivering not just a sleek interface, but a well-integrated, end-to-end experience that mirrored Mobbin’s own product philosophy. That product-first approach and user-friendly platform made it easy for Mobbin’s leadership team to scale without needing internal HR. Managers could independently onboard new hires, track time off, and more, all without training or manual workarounds.

“It’s clear the Deel team put product design first, not just as an afterthought. It’s intuitive, and it just works seamlessly for any user.” —Jian Jie Liau, CTO & Co-founder, Mobbin

When questions arise, Mobbin doesn’t wait days for answers. Deel’s customer support has become a trusted extension of their operations team, offering timely, accurate help whenever it’s needed. This dependable support has helped Mobbin’s lean team stay agile and confident, especially while navigating international hires and policy changes without dedicated HR staff.

With Deel as their trusted partner, Mobbin is scaling smarter—empowering their lean team to build globally, hire faster, and stay focused on what they do best: designing world-class digital experiences.