3 min read

How to Write a Brand Manager Cover Letter (With Template)

Cover letter templates


Gabriele Culot


December 12, 2023

Last Update

June 28, 2024

Table of Contents

A well-tailored cover letter: The key to job application success

Cover letter tips

How to structure your Brand Manager cover letter

Brand Manager cover letter template

Get your career rolling with Deel

Key takeaways
  1. A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
  2. A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
  3. The included Brand Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search translates to a new role.

In this post, you will discover:

  • Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
  • Cover letter do’s and dont’s
  • An Brand Manager sample cover letter you can easily adapt and personalize

A well-tailored cover letter: The key to job application success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

  • Showcasing relevance: Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the talent acquisition team, recruiters, or human resources reps.
  • Demonstrating research: A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
  • Telling your story: Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
  • Highlighting cultural fit: Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
  • Addressing specific requirements: Job postings often include specific skills or qualifications the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

  • Keep it concise: Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
  • Use a clean layout: Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
  • Include contact information: Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
  • Use headers and sections: Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
  • Maintain a professional tone: Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
  • Use keywords: Incorporate relevant keywords from the Brand Manager job description and company website into your cover letter. This can help your application pass through applicant tracking systems (ATS) used by many employers.
  • Highlight achievements with bullet points: Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
  • Use quantifiable data: Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
  • Match company tone: Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
  • Showcase company knowledge: Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
  • Address employment gaps (if applicable): If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
  • Proofread thoroughly: Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
  • Include a call to action: Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
  • Follow submission instructions: If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
  • Save as a PDF: Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

  • Don't use a generic greeting: Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
  • Don't repeat your resume: An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
  • Don't exaggerate or lie: Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
  • Don't use unprofessional email addresses: Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
  • Don't include irrelevant information: Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
  • Don't use jargon unnecessarily: While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
  • Don't sound overly eager: Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Brand Manager cover letter


Begin by expressing your keen interest in the Brand Manager position in the first paragraph. Expand on your passion for cultivating and managing brand identities and your eagerness to contribute to their brand vision. If you have any referrals that influenced your decision to apply, briefly mention them in this section.

About your current role

Emphasize the innovative strategies you've implemented to enhance brand communication and success. Showcase your role in introducing effective brand management methodologies or tools that resulted in measurable outcomes, demonstrating your proficiency in driving positive brand change.

Connect your current brand management responsibilities and projects to the value you would bring to the new role, underlining your ability to contribute to the company's overall brand strategy.

About your experience

Detail your hands-on experience in leading teams through the development and management of a brand. Showcase your commitment to adhering to brand management methodologies and fostering a culture of continuous improvement.

Clearly communicate that your overall skills and preparation for the role are solid and well-honed, highlighting the transferable skills you've developed throughout your brand management career path.

Notable achievements

Highlight specific accomplishments that showcase your skills as a Brand Manager. Whether you played a crucial role in overcoming branding challenges, contributed to the successful launch of new products, or supported the delivery of outstanding brand results, succinctly mention these achievements. Describe how they were measured and their impact on the organization.

Why you want to work there

Draw attention to specific aspects of the company's reputation, mission, and values that align with your vision for brand management. Articulate how these align seamlessly with your professional goals, and connect your passion for brand management with the unique attributes of the company that make it an ideal fit for your career aspirations.

Specific projects or initiatives that motivated you to apply

Demonstrate your thorough understanding of the organization by referencing specific projects or initiatives that have captured your interest. Draw connections between these initiatives and your brand management skills and experiences. This shows your genuine interest and proactive approach to researching and aligning with the company's brand strategy.


Conclude the letter by reiterating your eagerness to contribute to the success of the company's brand. Express your excitement about the possibility of discussing how your skills and experiences align with the company's brand objectives. Encourage the reader to reach out with any questions and sign off with a friendly yet professional salutation.

Brand Manager cover letter template


Dear [Hiring Manager’s name],

I am writing to express my sincere interest in the Brand Manager position at [Company Name], as advertised. With a proven track record in brand strategy development, cross-functional collaboration, and successful brand campaigns, I am eager to bring my strategic vision and brand management skills to your dynamic team.

About my current role

In my current position as a Brand Manager at [Current Company], I have:

  • Developed and executed comprehensive brand strategies, resulting in a [percentage] improvement in brand awareness and equity.
  • Led cross-functional teams in the successful implementation of brand campaigns, contributing to a [percentage] increase in market share and customer engagement.
  • Utilized market research and consumer insights to inform branding decisions, resulting in [measurable outcome] improvements in product positioning and messaging.

About my Brand Manager experience

My experience extends to:

  • Crafting and implementing brand guidelines to ensure consistent brand representation across various channels.
  • Collaborating with internal and external stakeholders to align brand strategies with business goals, leading to [measurable outcome].
  • Managing the successful launch of [specific product or campaign], resulting in [measurable outcome] positive impact on brand perception and sales.

Notable achievements

Some of my notable achievements include:

  • Revitalizing the brand image through a strategic rebranding initiative, resulting in a [measurable outcome] increase in customer loyalty and positive brand sentiment.
  • Successfully leading a cross-functional team in the development and execution of a [specific campaign], resulting in [measurable outcome] increased brand visibility and market share.
  • Implementing a social media strategy that resulted in a [percentage] growth in online engagement and brand followers.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation, dedication to quality, fostering a collaborative work culture, ...]. I am excited to contribute my strategic thinking and brand management expertise to help your organization achieve its goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in brand management aligns seamlessly with your organizational objectives. My passion for building and nurturing strong brands and my commitment to delivering high-quality results make me a valuable addition to your team.


Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Brand Manager role at [Company Name]. I look forward to the possibility of contributing to your team's success.


[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration? Discover how to write a stellar cover letter in 5 steps.

Discover more tips and tools to help boost your career further and climb the steps to your dream job on the get-hired content hub.

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