Expanding Globally: A Guide for U.S. SMBs

On-demand

Thursday, September 25th (12 PM ET)

Event Details

Deel is partnering with the U.S. Commercial Service, the export promotion arm of the U.S. Department of Commerce’s International Trade Administration, to co-host a webinar that helps American companies unlock international growth opportunities. The U.S. Small Business Administration will also participate in the event.

This session will spotlight what it takes to expand and operate abroad — including hiring, compliance, entity setup, immigration, IT infrastructure, and more — while also highlighting the federal resources available to small and medium-sized enterprises (SMEs).

You’ll hear from experienced leaders and federal experts who will share real-world lessons from companies that have successfully scaled globally, plus receive a practical checklist of “do’s and don’ts” to support your international expansion strategy.

All attendees will also receive Deel’s Guide to Global Expansion, packed with actionable tips and resources.

What you'll learn

  • How to compliantly expand your business into new markets
  • Steps to set up hiring, legal entities, and infrastructure abroad
  • Federal programs and support available to U.S. SMBs
  • Real-world insights and pitfalls from global businesses

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Meet the speakers

Opening Remarks - Rep. Roger Williams

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Chair, U.S. House Committee on Small Business

Congressman Williams represents Texas’s 25th Congressional District and serves as Chairman of the House Small Business Committee. A former professional baseball player, small business owner, and Texas Secretary of State, he brings decades of real-world business experience to Congress.

Gabriela Zelaya

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Northern California Director for the U.S. Commercial Service, U.S. Department of Commerce

Gabriela supports U.S. businesses by leveraging the network of U.S. and overseas offices of the U.S. Export Assistance Centers. Gabriela was honored as Silicon Valley’s “40 under 40” recognizing her as an up-and-coming leader in Silicon Valley for her leadership, community work, and impact in her respective field.

Miguel Peñaloza

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Finance Manager, Office of Manufacturing and Trade, U.S. Small Business Administration

Miguel supports small businesses and lenders which engage with SBA’s three core export loan programs as well as the recently launched Working Capital (Pilot) Program. Prior to joining the SBA, Miguel worked as a Loan Specialist with the U.S. Export-Import Bank (EXIM) as well as a Membership Manager with the Solar Energy Industries Association (SEIA). His background in lending provides a unique understanding of the financing needs for small business exporters.

Suze Dowling

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Chief Business Officer, Co-founder at Pattern

Suze Dowling, known to many as a startup whisperer, is a founder, brand-builder, investor, and DTC operator. At Pattern, she she focuses on acquiring, integrating, and scaling sustainable, DTC-first businesses.

Luke Ferrel

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Global Head of Customer Success at Deel

Luke is an experienced, multi-disciplinary leader. With an impressive track record across customer success, operations, and project management - including the six years he spent with the United States Air Force - Luke is adept at managing multiple projects in high-pressure situations.

Nick Catino

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Session moderator

Nick Catino is Deel's Global Head of Policy. He's a seasoned government affairs, sustainability and philanthropy leader with more than 15 years experience helping elected officials, executives and multinational companies pursue policy objectives, engage global stakeholders, and manage political, regulatory, and reputational risk.

Closing Remarks - Heidi Heitkamp

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Former U.S. Senator (D-ND)

During her six years in the U.S. Senate, Senator Heitkamp quickly became a proven senator who worked across the aisle to fight for North Dakotans. She personally showed that if senators work together, it can lead to real solutions. Throughout her time in public service, Heitkamp has stood up for Native American children; fought for working families; worked to stop human trafficking; pushed for affordable health care; helped address the detrimental impact exposure to trauma can have on children; helped craft and pass meaningful bank reform and fought for a true all-of-the-above energy strategy.

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Rep. Roger Williams (R-TX)

Chair, U.S. House Committee on Small Business

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Gabriela Zelaya

Northern California Director for the U.S. Commercial Service, U.S. Department of Commerce

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Miguel Peñaloza

Finance Manager, Office of Manufacturing and Trade, U.S. Small Business Administration

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Suze Dowling

Chief Business Officer, Co-founder at Pattern

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Heidi Heitkamp

Former U.S. Senator (D-ND)

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Luke Ferrel

Global Head of Customer Success at Deel

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Nick Catino

Head of Global Policy at Deel