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Article

16 min read

How One Founder Hired Top Global Talent Without HR Overhead

Global hiring

Global expansion

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Author

Jemima Owen-Jones

Last Update

May 28, 2025

Published

May 23, 2025

Table of Contents

Why global hiring is hard for startups—and how Deel makes it easy

A day in the life of a startup founder using Deel

The ROI of hiring with Deel

Hire top international talent fast with Deel for startups

Expanding your startup across borders should unlock new opportunities, not administrative headaches.

Yet, for many founders, the moment they see what’s involved—local entity setups, complex payroll, and compliance risks—they put global hiring on hold, assuming it’s something to revisit when they’re bigger and better resourced.

Deel exists to unfreeze this growth. Our all-in-one global HR, payroll, and compliance platform has helped thousands of startups hire and scale in over 150 countries—right from day one.

In this article, you’ll see how a founder can directly hire international talent, seamlessly onboard, pay globally, and ensure airtight compliance—all without building an HR team or wrestling with local bureaucracy.

With Deel, startup leaders regain focus, reduce overhead, and confidently scale worldwide, trusting the same streamlined solutions already powering 20,000+ modern businesses.

Why global hiring is hard for startups—and how Deel makes it easy

For startups, expanding internationally brings real pressure:

  • You need to move fast, but legal entity setup is slow
  • You want compliance, but can’t afford a full-time legal team
  • You need talent in new markets, but local laws are unclear
  • You need to pay talent, but international payments drain time

That’s where Deel comes in—a global people platform that lets startup founders hire, pay, and manage international teams quickly, without overhead or compliance risk.

To show how Deel simplifies global hiring, meet Frankie, our fictional startup founder. His story is inspired by real-world challenges founders face every day.

In this article, you’ll see how Frankie uses Deel to:

  • Hire international employees without setting up local entities
  • Pay global employees and contractors in their local currency—on time, every time
  • Comply with labor laws in 150+ countries
  • Consolidate HR, payroll, and compliance into one system

A day in the life of a startup founder using Deel

Let’s walk through how Frankie uses Deel throughout a typical day.

7:30 AM — Hire an employee in Brazil without setting up a local entity

Frankie wants to open a support role in Brazil, but doesn’t have an entity or local expertise.

With Deel Employer of Record (EOR), he selects “Hire in Brazil,” uploads the offer letter, and gets an employee contract fully compliant with local regulations—plus salary benchmarking and benefits guidance.

Problem solved: Hire employees in 150+ countries without setting up a local entity with Deel EOR.

We needed to hire in Brazil, but I didn’t have the time or legal know-how to set up an entity or sort through local labor laws. With Deel, I could just select the country, upload the offer, and everything—from contracts to compliance—was handled.

Frankie,

The Founder

10:00 AM — Onboard global team members without manual admin

As his team expands across regions, Frankie’s Head of Ops flags a familiar problem: onboarding is dragging. Tasks get lost across Slack threads, contracts go unsigned, and new hires wait days for equipment or training access.

With Deel, every hire—employee, or contractor—goes through a streamlined onboarding flow:

  • Contracts issued and signed digitally
  • Local compliance checks handled automatically
  • Equipment provisioning initiated
  • Welcome email, Deel login, and benefits access delivered in hours

Our onboarding used to be a mess—lost contracts, scattered Slack messages, delays everywhere. Deel gave us one clean flow that gets every hire ready, compliant, and productive—without us stitching five tools together.

Frankie,

The Founder

Once onboarded, Frankie’s team uses Deel Engage, an AI-powered People Suite to manage performance reviews, run async feedback cycles, and launch localized training programs—all from the same platform.

Problem solved: Automated global onboarding and built-in tools for performance, development, and team enablement—no extra platforms or headcount needed.

It’s the first time onboarding hasn’t been a fire drill. And we didn’t need to duct-tape five apps together to make it work.

Frankie,

The Founder

12:30 PM — Pay international contractors reliably and on time

One of Frankie’s US contractors flags a delay in payment due to international wire issues.

With Deel, contractors get paid on schedule in local currency, via local rails or bank transfers. No spreadsheet. No FX confusion.

Problem solved: Fast, automated international contractor payments—with Deel managing invoicing, taxes, and currency conversion.

Paying international contractors from the US used to mean delays, bank fees, and FX confusion. Deel handles it all automatically—our contractors get paid in their local currency, on time, every time.

Frankie,

The Founder

3:00 PM — Track global headcount and spend in one dashboard

During his ops sync, Frankie reviews burn and headcount. Normally, this means toggling between spreadsheets, Payoneer receipts, and Slack threads.

Via Deel’s People dashboard, he sees:

  • US employees managed via Deel PEO
  • Contractors in Ukraine and Kenya paid via Deel
  • EOR employees in Brazil and New Zealand, legally compliant
  • Direct hires hired through his local entity

Problem solved: One centralized platform to oversee payroll, headcount, performance, and compliance, allowing you to make data-driven decisions.

Before Deel, I had to piece together headcount data from spreadsheets, Slack, and payment tools. Now, I open one dashboard and see every hire—employee or contractor—and what we’re spending across the whole business.

Frankie,

The Founder

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4:45 PM — Prepare for compliance audits in minutes, not hours

With a board meeting tomorrow, Frankie needs to confirm compliance. Before Deel, this meant frantic emails and legal calls. Now?

He opens Deel, selects “Compliance Hub,” and clicks through country-level audit reports and signed contracts—all stored and accessible.

Problem solved: Legal and payroll compliance visibility across every market—no in-house legal team required.

Before Deel, board prep meant scrambling to find contracts and prove compliance. Now, I click into the Deel dashboard and everything—by country, by hire—is there. I don’t lose sleep over audits anymore.

Frankie,

The Founder

Continuous Compliance™
Unlock Continuous Compliance™ with Deel
Keep your finger on the pulse of global compliance issues like never before. Our Compliance Hub provides access to the latest regulatory updates and risk warnings, offering guidance and actionable alerts to enhance compliance—all in a single place.

The ROI of hiring with Deel

Here’s what startups save—time, cost, and risk—when they hire globally with Deel instead of going it alone.

Challenge Without Deel With Deel
Hiring globally Months to set up entities Hire in days via EOR
Payroll complexity Multiple tools, missed payments One unified platform
Legal risk Misclassification, fines Built-in compliance
Admin overhead Spreadsheets, manual work Full automation
Team focus Constant oversight Delegate and scale

I didn’t hire a Head of HR. I hired Deel.

Frankie,

The Founder

Hire top international talent fast with Deel for startups

Frankie is fictional, but his challenges are real. This scenario reflects what we hear from founders scaling globally without the time, budget, or team to manage HR, payroll, and compliance themselves.

See how Andy Cloyd, CEO and Co-founder of Superfiliate, leveraged Deel to expand internationally while reducing time, cost, and complexity.

Whether hiring your first international employee or expanding across multiple countries, Deel gives you the tools to do it right, fast, compliantly, and without extra overhead.

Join 20,000+ organizations using Deel in 150+ countries to grow without the usual complexity.

Learn more about Deel for Startups or book a 30-minute demo to see Deel in action.

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FAQs

The best approach is to use an Employer of Record (EOR) like Deel, which handles contracts, benefits, tax compliance, and payroll in the employee’s country—without requiring you to set up a local entity.

Hiring independent contractors directly can lead to misclassification risks, tax penalties, or employment claims if local authorities deem the contractor to be a de facto employee. Deel mitigates these risks with built-in legal safeguards.

Yes. Deel is designed for companies without an in-house HR/legal infrastructure. It provides end-to-end automation for hiring, onboarding, payroll, compliance, and documentation across 150+ countries.

Yes. Deel is purpose-built for startups, offering a cost-effective way to go global without the usual overhead.

Instead of spending thousands setting up entities and hiring legal or HR staff, startups use Deel’s platform to hire in 150+ countries—faster, cheaper, and with built-in compliance. Check out our pricing to see how Deel supports global growth from day one.

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About the author

Jemima is a nomadic writer, journalist, and digital marketer with a decade of experience crafting compelling B2B content for a global audience. She is a strong advocate for equal opportunities and is dedicated to shaping the future of work. At Deel, she specializes in thought-leadership content covering global mobility, cross-border compliance, and workplace culture topics.

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