Como a startup de saúde Us2.ai está expandindo globalmente com a Deel sem complicações

Us2.ai is here to solve worldwide health issues in a very modern way. While echocardiography is commonly used as an affordable front-line tool used to detect, diagnose and evaluate heart diseases, the process of acquiring, measuring, and analyzing the images is time-consuming. Introducing Us2.ai, a health tech startup established in 2017, set to democratize access to high-quality, consistent, and inexpensive echocardiogram analysis through artificial intelligence.

In an effort to broaden its reach, Us2.ai looked to expand its presence across the United States, European Union, Australia, and New Zealand. However, the health tech startup was confronted with a common challenge many startups face: how to expand its talent search and efficiently hire new remote employees across the world. This challenge was exacerbated during the peak of COVID-19, when global border restrictions limited the ability to expand its workforce and diversify its competencies.

The team discovered that, while crucial to international expansion, incorporating entities across the world is expensive and takes months to complete. With different regulations across each country, it felt impossible for Us2.ai to access global talent while avoiding huge compliance costs.

"Como empresa de software como serviço, é importante para a Us2.ai estar disponível a nível mundial. A abertura de escritórios de vendas obriga-nos a lidar com inúmeros regulamentos de conformidade, trabalho jurídico, tarefas administrativas e todas as taxas associadas. Além disso, conseguir o talento certo em termos de competências e cultura também não é tarefa fácil para uma empresa em fase de arranque com um orçamento apertado", afirmou Shao Yin Tai, Diretor Financeiro.

It was time to search for a solution.

Diante desses desafios, a Us2.ai recorreu à Deel. A Us2.ai usou o Deel Employer Of Record (EOR) para lidar com requisitos legais desafiadores nas regiões dos EUA, UE e ANZ, permitindo que a startup expandisse rapidamente sua presença internacional.

With Deel EOR, Us2.ai was able to bring on board 8 new international hires to quickly expand their footprint across the new countries—a feat that would have taken months to complete on their own. Deel EOR also enabled Us2.ai to hire talents as full-time employees with complete benefits and diverse, localized perks, rather than independent contractors, which helps attract global talent.

Us2.ai also used Deel’s versatile capabilities to securely digitize, store, and organize HR documents, eliminating nearly all of its paper-based processes in hiring. This helped Us2.ai increase operational efficiency while saving on unnecessary administrative expenses. A key example of this was that onboarding for international employees was reduced to just three hours by using Deel.

A Deel também melhorou muito a experiência do usuário da equipe e está ajudando a Us2.ai a conectar sua força de trabalho agora internacional, não importa onde residam,

"Quer os nossos funcionários estejam localizados em Singapura ou no estrangeiro, queremos dar a todos a mesma posição, benefícios, um espaço de trabalho comum e uma plataforma igual", disse Tai. "Embora a Us2.ai seja totalmente remota, começámos a reunir toda a nossa força de trabalho global pelo menos uma vez por ano para nos encontrarmos, nos conhecermos melhor e debatermos pessoalmente novas ideias. Isso realmente faz a diferença, e é importante que adotemos uma abordagem cultural na expansão internacional, para que possamos nos preparar com o talento certo que seja fundamental para impulsionar o sucesso dos negócios.”

Backed by their new global hiring solution, Deel, Us2.ai was able to secure talent across US, EU, and ANZ regions in its latest round of hiring, helping the health startup expand its services across the world. The new talent hired in the US also enables Us2.ai to participate in key industry events that they would not have been able to attend without increasing the brand’s visibility and presence in North America.

“In the field of healthcare, timeliness, and accuracy of diagnosis and management could make a world of difference in patient outcome. At Us2.ai, we believe that delivering technologies like artificial intelligence in clinical settings accelerates our mission to automate the fight against heart disease. We’re delighted to have found a partner that shares our belief in the transformative power of technology,” said Tai.

Looking forward, Us2.ai plans to leverage its strong expansion momentum to continue delivering on its mission to make good heart health accessible to everyone.