How 3Commas equipped a global workforce with Deel

3Commas is a fully distributed cryptocurrency trading platform with employees across 30 countries. As the company scaled, managing equipment from its headquarters in Estonia became increasingly complex. Adrian Torres, Senior HR Operations Manager, faced a critical problem: shipping laptops internationally involved navigating multiple customs regimes, managing expensive carrier logistics, and coordinating manual packing and configuration tasks.

Unexpected delays created operational headaches even within Europe. When the company shipped a laptop from Estonia to a new hire near Lisbon with a two-week lead time, customs held the package, and the employee received their laptop four days after their start date. Resolving the delay required contacting shipping companies, negotiating with customs, and pushing back timelines. This work pulled Torres’s team away from other priorities.

These challenges multiplied when hiring outside Europe, where customs regimes and shipping times became even more unpredictable. For a cryptocurrency company with strict security protocols, this was a real problem. The new hire couldn't access critical secured tools and had to work from their personal machine on day one.

"We were confident we could ship from Estonia because we had inventory," Torres recalls. "But customs stopped the package, and the employee ended up starting without their laptop. That reinforced to us that we need to use Deel IT more consistently."

The manual nature of the old approach also created operational drag. Every shipment required someone to physically pack the laptop, wipe it, configure it, and coordinate with couriers. For a remote-first company, this on-site work didn't align with the business model.

To solve these challenges, 3Commas shifted its equipment strategy entirely to Deel IT. The platform handles the full lifecycle: from order creation (which pulls candidate data directly from Deel EOR and contractor management) to global shipping with pre-configured devices and remote setup.

Deel IT's network of regional storage hubs means equipment arrives from locations close to the hire, dramatically reducing customs delays and shipping costs. For 3Commas, this means an employee in Brazil receives their laptop from a nearby regional hub rather than from Estonia, ensuring it arrives within the hiring timeline rather than days late.

The platform also eliminates the manual workload. Torres’s team no longer spends hours packing and wiping machines. Orders take minutes to create, pricing is transparent, and delivery status tracking is built in. For a fully remote company, Deel IT’s hands-off approach eliminated the need for on-site IT support, enabling seamless operations without requiring anyone in person.

"The platform is really easy to navigate," Torres explains. "We've completed 15 to 20 orders across 8 or 9 countries without any issues. Everything works together seamlessly, from EOR to IT logistics. You don't need to check in constantly. You know things are moving, and they arrive on time."

The shift to Deel IT has fundamentally changed how 3Commas hires globally. Equipment no longer gates opportunity. When the company identified a qualified candidate in Brazil, they could move forward immediately, knowing that equipment would arrive on time and be ready to use.

The reliability is particularly notable given Torres’s prior experience with another vendor, which suffered from slow shipping, incorrect address handling, billing errors, and poor communication. "With the previous vendor, most things were not working out," Torres says. "With Deel IT, none of that happens. Orders are delivered on time, and we only get charged for what we use."

For a security-conscious company, Deel IT also simplified compliance. The platform provides centralized reporting and tracking for device configuration and security settings, which is essential for maintaining strict protocols across a global workforce.

By eliminating the need for manual equipment management, 3Commas freed up headcount and operational capacity. The result is a company that can hire the best talent anywhere in the world without being constrained by equipment logistics.