How Rotex Automation powers worldwide expansion with Deel

Founded in 1967 and headquartered in India, Rotex Automation operates world-class manufacturing plants across the country and maintains offices in the Netherlands and the UAE. With a strong distributor network, the company serves more than 30 countries with its fluid and process automation products.

When preparing to expand into the United States, Rotex needed experienced senior sales leaders. But setting up a local entity would have drained time and budget, slowing growth before it even started.

To speed up expansion, Rotex turned to Deel's Employer of Record (EOR). Deel removed the need for local entities and handled compliance across borders, giving Rotex the speed and security to scale.

“Deel takes the heavy lifting out of expanding into new countries, removing the legal and compliance hurdles so we can focus on building our business and seizing opportunities.” - Mamta Raisinghani, AGM, Strategic HR, Rotex Automation Ltd

Deel’s global reach gave Rotex confidence to expand seamlessly without juggling multiple vendors. While exploring competitors, Rotex ultimately chose Deel for its trusted expertise and responsive support.

Instead of managing different providers in each country, Rotex uses one platform to onboard talent in under a day—backed by Deel’s in-house compliance and payroll infrastructure. With a single process and one predictable invoice, the company eliminates administrative headaches and keeps focus on growth.

With a strong foothold in the US, Rotex is already planning its next wave of expansion into Europe, Egypt, China, some countries in the Middle East, Far East and Pacific.. Backed by Deel, the company can:

• Onboard talent quickly
• Hire senior leaders without setting up entities
• Stay compliant across borders with one platform

This flexibility allows Rotex to channel energy into building relationships and driving growth, not paperwork.