How LionsBot accelerated European expansion with Deel

LionsBot, a robotics company based in Singapore, is on a mission to give cleaners superpowers through smart, reliable, and sustainable automation. Since 2018, the company has deployed thousands of cleaning robots in more than 30 countries and is now focused on building a stronger presence across Europe.

From its EMEA HQ in Amsterdam, LionsBot is aiming to expand across Europe to better serve both current and future customers. To succeed, the team needed local sales and technical coverage in different countries while keeping HR operations efficient and compliant. Setting up legal entities in each country would have been expensive, time-consuming, and inefficient.

Instead, the team turned to Deel to hire locally without the overhead of entity setup, enabling faster execution in new markets.

“Deel is our go-to-market accelerator in EMEA. Instead of months of entity setup, we hire top talent in days. This unlocked pure operational velocity and let us focus on market capture, not compliance.” – Tat Lin Lee, General Manager, Operations (EMEA)

With Deel EOR, LionsBot quickly hired more than 25 employees across key markets, such as Germany, the UK, and France. There was no need to set up entities in each location, and the team could move forward confidently knowing all local contracts and compliance requirements were handled.

At the same time, the team unified HR operations on one platform. The team now hires and pays locally with ease, stays compliant with regional regulations, and keeps operations running smoothly.

LionsBot also runs payroll through Deel Payroll, enabling efficient, accurate, and compliant payments across borders. Centralized data and automated workflows have saved the team hours of manual HR admin each month.

“With Deel, we can hire top talent in new markets, onboard them seamlessly, and run payroll with full confidence. It lets us focus our energy on pushing the boundaries of automation, not managing admin.” – Tat Lin Lee, General Manager, Operations (EMEA)

Throughout its expansion, LionsBot relied on Deel’s responsive customer support and in-house expertise. Whether onboarding new employees or managing one-off scenarios like early terminations and contract changes, Deel ensured a smooth, compliant process every time.

“What stood out to us was how responsive and hands-on the Deel team has been. Whenever we had questions or faced challenges, they were always there to guide us and make the process seamless.” – Tat Lin Lee, General Manager, Operations (EMEA)

Poised for future growth

With its EMEA headquarters in Amsterdam and a compliant hiring model already in place, LionsBot is set to expand even further across Europe. Thanks to Deel, the team can continue hiring in new markets quickly, efficiently, and without adding operational complexity.