How Freeletics upskills leaders and saves costs with Deel Engage

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Annual cost savings


Of leaders feel supported in their growth and development


Wellness and Fitness Services


Europe and Middle East

Company Size


Deel products used

Deel Engage

The Company

Transforming lives with AI fitness coaching

Munich-based fitness company Freeletics is a leading fitness and lifestyle coaching provider, trusted by 57 million users worldwide.

The Problem

Overcoming time constraints and gaps in leadership training

Although guided by a mission to help people become the greatest version of themselves, Freeletics faced major hurdles in developing their leaders. Ineffective ad-hoc training left no place for practicing new skills, and 1:1 leadership onboarding sessions were time-consuming and stressful for the People team. "We needed a flexible and holistic development solution, and Deel Engage delivered."—Patrizia Przybylski, Senior Consultant People Ops, Freeletics

The Solution

Comprehensive leadership training at a fraction of traditional workshop costs

Freeletics partnered with Deel Engage to implement a blended learning program with three modern training methods tailored to their needs:

  • Microlearning: Short, weekly lessons delivered via Slack
  • People Manager roundtables: Peer learning sessions with guided learning on Deel Engage
  • Leadership onboarding program: Structured onboarding journeys delivered over multiple weeks

“Leaders drive our organization. With Deel Engage, we’ve introduced innovative learning tools to enhance their effectiveness and success.” Daniel Sobhani, CEO, Freeletics

The Results

Transforming leadership training for lasting results

Implementing Deel Engage’s learning solutions transformed Freeletics' leadership training. For example:

  • Microlearning boosted engagement and satisfaction
  • Roundtables enhanced knowledge-sharing
  • Leadership onboarding became more efficient
  • All training initiatives reinforced Freeletics’ leadership principles and competencies

As a result, 100% of managers reported feeling supported in their growth. And the People Operations team saved money and reduced their manual effort and stress.

These programs are also saving Freeletics $15,000 annually from spending on traditional leadership workshops.

"Deel Engage has cut manual tasks and enhanced personal interactions. This creates better leaders, informed employees, and a stress-free People Operations team."

Patrizia Przybylski,

Senior Consultant People Ops, Freeletics

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