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Deel makes all things global HR and payroll actually fine in its first video campaign

We didn't start the fire, but we're putting out global HR fires in our "This is Fine" video campaign

Deel Team
Written by Deel Team
January 24, 2024

Deel's first global video campaign addresses the misconceptions and overwhelming sense of dread HR managers and other company leaders face when hearing the words global, onboarding, management, payroll, and HR.

Earlier this month, we launched a 30-second spot as a part of LinkedIn's Connected TV (CTV) beta to bring the iconic "This is Fine" meme to life and showcase the ways in which Deel's powerful, all-in-one HR platform helps put out admin, legal, and accounting “fires” as they relate to growing and managing a global team.

Shot and produced by creative studio Loop, the campaign will run in the US and Canada on CTV, online videos, and social media throughout the next quarter, expanding globally after January 24th, 2024.

Deel is the leading global HR platform, simplifying every aspect of managing a global team, from culture and onboarding, to local payroll and compliance. The company approached Loop about creating a spot that spoke to both HR leaders and their global workforce in a consumer-friendly, relatable manner. 

"Work's global. Job roles exist all over the world. And taking a global leap shouldn't be something to fear. Whether you're part of a company's leadership or its workforce, onboarding, compliance, immigration, and payroll can be simpler, even on an international level. Deel's that solution, so we're making an introduction." said Tyler Bradley, Associate Creative Director at Deel.

“Nobody is running around raving about their payroll provider, but I own a business and know firsthand how many problems a good HR platform can solve. Creatively, we saw a unique opportunity to represent the benefits of Deel by utilizing the iconic meme. Everyone has sent, received, or just felt seen by this meme at some point in their HR journey, so we wanted to use it to highlight the use-case for Deel in a fun and relatable way,” said Nick Gallo, Founder of Loop.

See how Deel can make all things global HR in our 30 second spot below.


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