La start-up de santé Us2.ai s’ouvre facilement à l’international avec Deel

Us2.ai is here to solve worldwide health issues in a very modern way. While echocardiography is commonly used as an affordable front-line tool used to detect, diagnose and evaluate heart diseases, the process of acquiring, measuring, and analyzing the images is time-consuming. Introducing Us2.ai, a health tech startup established in 2017, set to democratize access to high-quality, consistent, and inexpensive echocardiogram analysis through artificial intelligence.

In an effort to broaden its reach, Us2.ai looked to expand its presence across the United States, European Union, Australia, and New Zealand. However, the health tech startup was confronted with a common challenge many startups face: how to expand its talent search and efficiently hire new remote employees across the world. This challenge was exacerbated during the peak of COVID-19, when global border restrictions limited the ability to expand its workforce and diversify its competencies.

The team discovered that, while crucial to international expansion, incorporating entities across the world is expensive and takes months to complete. With different regulations across each country, it felt impossible for Us2.ai to access global talent while avoiding huge compliance costs.

« En tant que société de logiciel en tant que service, il est important que Us2.ai soit disponible dans le monde entier. L'ouverture de bureaux de vente nous oblige à faire face à de nombreuses réglementations de conformité, à des tâches juridiques, à des tâches administratives et à tous les frais associés. En plus de cela, trouver les bons talents en termes de compétences et de culture n'est pas une mince affaire pour une start-up au budget serré », a déclaré Shao Yin Tai, responsable des finances.

It was time to search for a solution.

Face à ces défis, Us2.ai s'est tourné vers Deel. Us2.ai a utilisé Deel Employer Of Record (EOR) pour s'adapter aux exigences réglementaires difficiles des États-Unis, de l'UE et des régions ANZ, permettant à la startup d'étendre rapidement sa présence internationale.

With Deel EOR, Us2.ai was able to bring on board 8 new international hires to quickly expand their footprint across the new countries—a feat that would have taken months to complete on their own. Deel EOR also enabled Us2.ai to hire talents as full-time employees with complete benefits and diverse, localized perks, rather than independent contractors, which helps attract global talent.

Us2.ai also used Deel’s versatile capabilities to securely digitize, store, and organize HR documents, eliminating nearly all of its paper-based processes in hiring. This helped Us2.ai increase operational efficiency while saving on unnecessary administrative expenses. A key example of this was that onboarding for international employees was reduced to just three hours by using Deel.

Deel a également considérablement amélioré l’expérience utilisateur de l’équipe et aide Us2.ai à connecter ses employés désormais internationaux, où qu’ils se trouvent.

« Que nos employés soient basés à Singapour ou à l'étranger, nous voulons offrir à chacun le même statut, les mêmes avantages, un espace de travail commun et une plateforme égale », a déclaré Tai. « Bien que Us2.ai fonctionne entièrement à distance, nous avons commencé à réunir l'ensemble de notre personnel mondial au moins une fois par an pour se rencontrer, mieux se connaître et réfléchir à de nouvelles idées en personne. Cela fait vraiment la différence, et il est important pour nous d'adopter une approche culturelle pour nous développer à l'international afin de recruter les bons talents qui joueront un rôle essentiel dans la réussite de l'entreprise. »

Backed by their new global hiring solution, Deel, Us2.ai was able to secure talent across US, EU, and ANZ regions in its latest round of hiring, helping the health startup expand its services across the world. The new talent hired in the US also enables Us2.ai to participate in key industry events that they would not have been able to attend without increasing the brand’s visibility and presence in North America.

“In the field of healthcare, timeliness, and accuracy of diagnosis and management could make a world of difference in patient outcome. At Us2.ai, we believe that delivering technologies like artificial intelligence in clinical settings accelerates our mission to automate the fight against heart disease. We’re delighted to have found a partner that shares our belief in the transformative power of technology,” said Tai.

Looking forward, Us2.ai plans to leverage its strong expansion momentum to continue delivering on its mission to make good heart health accessible to everyone.