How Lion Reach Media accelerated APAC growth with Deel EOR

Lion Reach Media is a global demand generation agency helping enterprise tech companies find, engage, and convert their ideal customers. With operations across North America, Europe, and Asia-Pacific, Lion Reach runs high-impact, multichannel campaigns backed by a global team.

As the company expanded into APAC, it became clear they needed people on the ground, physically present to build real, in-market relationships. But hiring locally proved difficult. Without legal entities in key countries like Singapore, setting up a regional team for sales and client success was slow and complex. Compliance, payroll, and HR challenges threatened to stall their momentum.

To move faster, Lion Reach needed a way to hire talent on the ground, without the delays and overhead of setting up local entities.

“In APAC, it’s essential to build trust in person—show up to events, meet clients face-to-face. Deel made it possible for Lion Reach to hire me in Singapore without setting up an entity. That gave them an edge.” —Gavin Floyd, EOR employee, Lion Reach Media

Deel’s Employer of Record (EOR) solution was exactly what Lion Reach needed to accelerate its expansion into Singapore and beyond. The platform gave them the speed and flexibility to build in-region teams—without the delays or legal complexity of setting up entities. In just days, Lion Reach can compliantly onboard employees in new markets.

“The platform is clean, simple, and self-explanatory. It’s easy to navigate, even when I’m exploring something new.” —Ashish Kadam, CEO, Lion Reach Media

For EOR hires, the experience is smooth from day one. Deel’s centralized dashboard makes it easy to manage everything from benefits and expenses to time off—on desktop or mobile. Built-in checklists simplify documentation, while localized benefits like healthcare and regional leave policies help new employees ramp quickly.

“I’ve onboarded with big companies before—spreadsheets, email chains, delays. With Deel, I clicked a link, uploaded my docs through an automated checklist, and was done in two days. It was genuinely refreshing.” —Gavin Floyd, VP of Sales and EOR employee, Lion Reach Media

By removing hiring roadblocks, Deel empowers Lion Reach to hire the right people and build a strong foundation for regional growth.

After adopting Deel, Lion Reach quickly established a presence in Singapore with minimal overhead. Deel’s built-in support for local labor laws, payroll, and benefits gave the company the confidence to scale faster and more strategically across APAC.

The impact goes beyond operations, it’s deeply felt by employees. Deel provides responsive support, flexible leave policies, and localized healthcare, helping international team members feel protected and ready to thrive. One EOR employee was even able to schedule and complete spinal surgery within days, avoiding long delays and returning to work the following week.

“I ruptured two discs and needed surgery. Thanks to Deel’s healthcare coverage through Allianz, I got the MRI, submitted the paperwork, and was approved for surgery, all in the same week. Without that support, I could’ve been sidelined for months.” —Gavin Floyd, Lion Reach Media

Now, Lion Reach is free to explore new markets and talent pools, knowing Deel can support them wherever growth leads.