How Proper consolidated its full HR lifecycle across five countries with Deel

Proper provides expert, AI-powered property management bookkeeping for property managers and asset managers across the US. Behind the service is a team of 430+ workers spread across Argentina, Colombia, Mexico, Spain, and the United States, a mix of direct employees, contractors, and PEO-covered workers that the people ops team was managing across disconnected systems.

Before Deel, Proper used Rippling as its core HR system, but contracts were handled separately, performance reviews were managed in a different tool, and employee history was stored in various places. Finding a single worker's promotion record or salary change meant searching across platforms.

"Before Deel, worker information was scattered. It wasn't user-friendly, and it wasn't easy to find what you needed." —Merari Ocampo Caro, HR Operations Analyst, Proper

Proper migrated to Deel in May 2025, and Merari Ocampo Caro, HR Operations Analyst, joined right in the middle of the transition and was onboarded through in-depth Deel training sessions that covered everything from pulling reports to building surveys from scratch.

HRIS went live within the first few weeks. Talent management with Engage rolled out to managers over the following month, introduced gradually through Proper's monthly manager meetings so the team could learn the platform together. Today it powers their full talent cycle: performance reviews across all departments, automated onboarding and pulse surveys, learning courses, and company-wide goals—all connected to the same employee record.

The full employee lifecycle runs through Deel. Using the platform's automation tools, Proper's People Ops team built and configured workflows to manage each stage of the employee journey. When someone joins, automated workflows trigger an IT setup email, a Slack message to their manager, and onboarding survey assignments at 30 and 60 days, without anyone monitoring manually. When someone leaves, offboarding notifications fire the same way. Contractors have their contracts stored directly in Deel. Work anniversaries, birthdays, salary changes, and promotion history are all in one place.

"We have employees, contractors, and PEO workers across five countries, and they're all in Deel. That used to mean different systems, different processes, different places to look. Now it's one platform for all of them. Same place, same visibility; regardless of how someone is hired or where they're based." —Merari Ocampo Caro, HR Operations Analyst, Proper

Proper now runs org-wide performance review cycles through Engage, including a new joiner trial review that triggers automatically 31 days after a start date. The service delivery team's annual 360 review reached a 90% completion rate. Onboarding surveys hit 95% and 88% completion at the 30- and 60-day marks, respectively. Over 10,400 learning course assignments have been created, with 8,700+ completions.

Across all of it, automation is what changed the daily rhythm. Survey assignments, anniversary notifications, IT requests, manager alerts, all run without anyone having to remember.

"With Deel, we save one to two hours per day just from the automations. Manually tracking each thing was a real time cost. Now, we're not just more efficient; we feel genuinely supported." —Merari Ocampo Caro, HR Operations Analyst, Proper