Article
23 min read
Scaling with Deel: A Founder’s Guide to Building a Global Team, Stage by Stage
Global HR
Global expansion

Author
Lorelei Trisca
Last Update
August 15, 2025

Table of Contents
Stage 1: Early stage startup, bootstrapped to pre-seed: Hire and pay anyone, anywhere, without legal headaches (0-20 workers)
Stage 2: First scale, seed to series A: Streamline hiring ops and build structure (20-100 workers)
Stage 3: Growth engine, series B-C: Enable managers and align global teams (100-300 workers)
Stage 4: Pre-enterprise, series D to pre-IPO: Operate globally, without growing your ops headcount (300-500 workers)
Stage 5: Global enterprise, IPO or public: Run your global team with precision, without the enterprise bloat (500+ workers)
Why Deel scales with you
Grow your organization with Deel
You cannot scale a business without the right team. And you cannot form and nurture the right team without processes and the right tools.
As a founder, every new market, hire, and system decision compounds. At first, you just need a fast way to pay a contractor abroad. Later, it’s about local compliance, onboarding, and talent retention in three time zones.
Deel offers a modular platform that grows with you, helping you move fast without breaking compliance, consistency, or culture. From scrappy beginnings to global maturity, this guide breaks down how each Deel solution plugs into your journey as a founder and how it evolves with your business.
Whether making your first international hire or managing hundreds across multiple entities, this is a founder’s map to scaling globally smarter.

Stage 1: Early stage startup, bootstrapped to pre-seed: Hire and pay anyone, anywhere, without legal headaches (0-20 workers)
You’re bootstrapping or managing early funding, building the MVP, and chasing traction. At this stage, every hire is critical. You want (and need) world-class talent, but can’t justify entity setup or risk getting tangled in compliance just yet. For you, flexibility is everything.
Your challenges will likely look like this:
- Hiring contractors or employees across borders
- No legal entity in the target countries
- Need to move fast, but stay compliant, without becoming an employment law expert
- No capacity for manual HR or legal work
How Deel supports you at this stage
Deel removes the legal, compliance, and admin headaches so you can move fast without cutting compliance corners:
- Start hiring contractors across borders with Deel Contractor: Offer compliant contracts and built-in tax documentation, seamlessly onboard and pay contractors with automated invoicing and payments in 120+ supported currencies.
- Hire and pay your first full-time hires, even without entities with Deel EOR: Hire and pay the best talent from 150 countries. Deel becomes the legal employer, so you don’t have to set up entities yourself or become a global labor law expert.
- Start managing your people with Deel Global HRIS (optional): Start tracking time off and managing worker data and documents in one place, even if you’re not ready for full HR ops yet.
I had a make-or-break project and needed to hire quickly, but I was lost when it came to legal and compliance issues. Without Deel, I wouldn’t have been able to take on this project. Deel made it possible for me to get my business off the ground.
—Haley Carpenter,
Founder, Chirpy
Stage 2: First scale, seed to series A: Streamline hiring ops and build structure (20-100 workers)
Your product is gaining momentum. You’re shipping faster, growing the team, and likely raising early funding. However, as your team continues to grow, complexity is creeping in.
Your challenges will likely look like this:
- Managing hires across multiple countries
- Scattered HR data and inconsistent onboarding
- Payroll complexity across currencies and worker types
- Local compliance gaps
- Preparing for long-term team structure (equity, benefits, policy)
How Deel supports you at this stage
Deel centralizes your global hiring, people ops, and compliance, without needing in-house expertise in every country:
- Keep growing your team with Deel Contractor and Deel EOR: These solutions remain foundational. You can hire fast across borders with built-in compliance and still defer entity setup until it makes sense.
- Tap into a global talent pipeline with Deel Talent: Access vetted global sourcing partners to help you scale specialized roles faster.
- Start establishing entities with Deel Entity Setup (optional): For founders launching revenue or sales teams in new markets, Deel can establish local entities early, while you focus on product and growth.
- Run compliant payroll everywhere with Deel Global Payroll: Run unified payroll across 100+ countries. Pay EOR employees, contractors, and local employees in one platform.
- Manage equity grants with Deel Equity: Begin tracking employee equity grants with region-specific context, even if you’re not issuing them at scale yet.
- Manage your team with Deel Global HRIS: Switch from spreadsheets to a truly global HRIS that is your single source of truth for all workers, employees, contractors, and EORs alike.
- Start automating time-consuming processes with Deel’s Workflow Builder and Deel AI: Automate onboarding, document flows, and task tracking while surfacing country-specific insights.
- Localized compliance: Stay ahead of labor laws, benefits, and mandatory policy changes across regions.
- Provision equipment to your workforce with Deel IT: Provision laptops and SaaS tools to new hires globally, directly from the Deel platform.
By using Deel, we save costs on back-office headcount and can instead invest more into our product and team.
—Andy Cloyd,
CEO and Co-founder, Superfiliate
Stage 3: Growth engine, series B-C: Enable managers and align global teams (100-300 workers)
You’re scaling across markets and functions, building middle management, and developing an internal structure. Beyond hiring, your organization needs equitable and scalable people processes and consistency across the worker lifecycle.
Your challenges will likely look like this:
- Inconsistent management practices across geos
- No internal mobility or structured compensation philosophy
- Scaling equity and benefits with regional nuances
- Growing demands for your small HR team
- Inconsistent worker experience across locations
- Tool fatigue and fragmented reporting
How Deel supports you at this stage
Deel becomes your people operations engine, centralizing everything from compensation to engagement. With Deel, you finally get the structure, visibility, and automation needed to support your team at scale:
- Leverage the advanced features of our Global HRIS: Use org charts to instantly visualize reporting lines across functions and countries, define custom roles and access controls for advanced data protection, customize workflows with advanced segmentation, type a natural-language prompt like “Show me all employees in sales hired after Q1 in Germany,” Deel translates it to the right filters instantly
- Scale entity creation: Whether transitioning from EOR or launching new ops, Deel manages your entity rollout.
- Contractor and EOR workflows continue to be critical, especially as you expand into less predictable or temporary markets.
- Build a compensation strategy with Deel Compensation: Build salary bands, ensure pay transparency compliance, and run equitable comp review cycles.
- Expand equity operations: Track grants, stay compliant with local tax laws, and educate employees on value.
- Develop internal talent with Deel Engage: Run (360°) feedback reviews, set and track goals, and enable career planning, learning, and leadership development. If you have limited capacity, you can add-on consulting services for building performance review cycles, internal surveys, learning courses, and more.
- Managed HR services: Get help from Deel experts on HR topics, such as updating job descriptions to reflect role responsibilities and requirements, HR metrics reporting, assistance with the new hire onboarding process, policy compliance review, severance guidance, notice period compliance, and more.
- Build workforce insights: Run real-time reporting across regions, roles, and contracts. Spot retention risks, plan for headcount growth, and align hiring with budget forecasts.
- Supercharge your operations with Deel AI: Get granular insights into your team, local compliance laws, and more. Trained by HR and compliance experts across 150 countries, it’s integrated with your people data for smarter, faster decision-making.
With Deel, I’m not alone. It’s like having a full HR team behind me, with local experts I’d otherwise have to hire in every country.
I finally have visibility across every country. We’re compliant, reporting is centralized, and I can focus on people instead of chasing payroll across seven spreadsheets.
—Akésia Doubrere,
HR Manager, Cohabs
Stage 4: Pre-enterprise, series D to pre-IPO: Operate globally, without growing your ops headcount (300-500 workers)
You’re preparing for IPO, M&A, or aggressive regional expansion. You’ve got functional leads in place, multiple legal entities, dozens of currencies, and serious pressure to optimize for compliance, clarity, and cost. HR, Finance, and Ops need unified systems that scale without ballooning headcount.
Your challenges will likely look like this:
- Consolidating systems into one source of truth
- Delivering a consistent worker experience across geographies
- Running equity and benefits programs globally
- Creating audit-ready, real-time workforce and cost reporting
- Enabling cross-functional alignment across HR, Finance, and Legal
You need HR infrastructure that supports strategic workforce planning, governance, and insights, without compromising speed or worker experience, and that enables collaboration across key functions such as HR, Ops, and Finance.
How Deel supports you at this stage
Deel acts as your strategic system of record, consolidating people data, streamlining compliance, and enabling smarter decisions:
- Headcount planning and reporting with Deel Workforce Planning: Visualize org structure, track global headcount, simulate growth scenarios, and align hiring with budgets.
- Offer your team global mobility with Deel Immigration: Support employee relocation, visa sponsorship, and tax compliance across all operating countries.
- Integrated benefits management with Deel Benefits Admin: Employees can build and manage their healthcare and retirement coverage. It integrates with carriers and payroll to automate HR tasks and reduce manual work.
- Equity management: Handle global equity compensation with country-specific tax insights and reporting.
- Seamless data flow: Connect Deel to your finance, payroll, and HR ecosystem through 110+ integrations and APIs, including Workday, SAP, and Greenhouse.
- Governance and controls: Create secure, role-based approval chains across HR, Finance, and Legal. Track every edit, approval, and version with Deel’s audit-ready logs.
- Data infrastructure and IPO readiness: Deel is SOC 1, 2, and 3, GDPR, and ISO 27001 compliant, ensuring data integrity, security, and auditability.
We needed a GDPR-compliant place and wanted all our HR data in one place. Deel was the perfect solution for that. We can now confidently provide accurate data to our stakeholders.
—Leigh Attwood-Smith,
Platforms and Processes, The Landbanking Group
Stage 5: Global enterprise, IPO or public: Run your global team with precision, without the enterprise bloat (500+ workers)
You’re now a mature, distributed organization with layered organizational structures, public accountability, cross-functional leadership, and regulatory risk across dozens of markets. Your edge comes from operational excellence and doing more with less globally.
Your challenges will likely look like this:
- Managing scale without duplicating headcount across countries
- Maintaining compliance across regions and functions (HR, Finance, Legal, IT)
- Avoiding tool sprawl and consolidating systems into one people ops platform
- Delivering seamless onboarding, engagement, and development across time zones
- Enabling strategic decisions with real-time, audit-ready data
- Supporting global mobility, visas, and DEI reporting
- Enabling security, IT provisioning, and seamless access to tools
Your challenges are no longer just operational. They are strategic. You’re optimizing for efficiency, compliance, and retention at scale across dozens of countries.
How Deel supports you at this stage
At this scale, every function relies on Deel. Deel becomes your people operating system, spanning the full worker lifecycle with automation, analytics, and enterprise-grade security, without the enterprise bloat.
- All-in-one HR and payroll platform: Hire, pay, onboard, reward, relocate, retain, and report—across countries—in one place.
- White-label infrastructure: Use Deel’s global infrastructure and self-owned entities, but keep your brand front and center. You scale globally, but look and feel local to every employee.
- Built for every user:
- Workers: Intuitive onboarding, benefits access, pay transparency, and support for all worker types.
- Managers: Self-serve workflows, goal setting, and team reporting.
- HR admins: One dashboard for time-off, comp, docs, equity, compliance, and provisioning.
- Executives: Real-time dashboards for headcount, spend, performance, and risk.
- Enterprise-grade integrations: Deep sync with ERP, ATS, and security tools (SAP, Workday, Okta, Netsuite).
- User enablement with Deel Academy: Empower your HR team and people managers with training, compliance education, and workflow mastery, without additional fees.
- Security and governance: SOC 2, GDPR, and ISO-compliant. Full audit trails, policy updates, and entity-specific guardrails.
- Integrated cost clarity: When your people data, payroll, equity, and performance live in one place, you save money and make faster, better decisions. No more chasing spreadsheets across seven tools.
Deel provides in-country support with clear processes. The easy-to-use platform ensures we can streamline operations across our whole organization, from our talent acquisition team to accounts payable, and understand when and who they need to engage with. It’s simplification in motion.
—Bec Donnelly,
Vice President of People, SiteMinder
Why Deel scales with you
When you’re moving fast, every decision counts, and that includes your people infrastructure. Deel offers a full-stack platform that helps founders and operators manage the entire worker lifecycle.
From your first international contractor to a workforce spanning dozens of countries, Deel evolves with your business. Deel is modular, compliant, and built for founders like you.
Stage | Key challenges | Key objectives | What Deel enables |
---|---|---|---|
Stage 1: Early Startup (0–20) | - Hiring across borders without entities - No compliance or legal bandwidth - Need to move fast with minimal admin |
- Hire the first global talent - Stay compliant without legal setup - Build a lightweight structure for workforce management |
- Contractor & EOR hiring - Automated payments & contracts - (Optional) HRIS for basic management |
Stage 2: First scale (20–100) | - Need for hiring velocity -Fragmented HR and payroll - Inconsistent onboarding - Policy gaps and equity setup |
- Build a foundational HR structure - Expand the team across markets - Introduce equity, benefits |
- Talent sourcing - Global payroll - Automated workflows - Entity setup - Equity and benefits management |
Stage 3: Growth engine (100–300) | - Need for scalable people processes - Team structure and org complexity - Increased compliance pressure - Scattered and disconnected tooling |
- Enable management layers - Centralize HR operations - Run compensation, performance, and L&D programs |
- Compensation management - Talent management - Advanced HRIS (org charts, roles, approval workflows) - Managed HR services |
Stage 4: Pre-enterprise (300–500) | - Multiple entities, siloed data - Preparing for IPO or audits - Global equity and benefits compliance |
- Align HR, Finance & Legal - Ensure auditability - Enable internal mobility - Streamline global governance |
- Workforce planning - Immigration services - Global benefits admin - Audit-ready infrastructure |
Stage 5: Global enterprise (500+) | - Operating at a global scale - Need to consolidate systems - Ongoing regulatory risk - Scaling enablement and performance |
- Operate with precision - Drive org-wide efficiency - Enable individual contributors, leaders, and HR administrators with data and self-service tools |
- All-in-one platform - White-label - Enterprise-grade integrations - Enablement training - Modular pricing |
Deel is modular by design
Whether starting with contractors, scaling equity plans, or managing benefits across 15 entities, Deel only grows when your needs do. Start with what matters today and expand as complexity rises.
Deel is designed for every user
Your team shouldn’t need a playbook to use your HR tools. Deel is built for ease, across every persona:
- Founders & execs see real-time org insights
- HR and Finance automate workflows and track compliance
- Managers get self-serve tools and team clarity
- Workers onboard, access benefits, payslips, request time off, receive feedback and training courses, and more
The Deel platform experience is great, and not only for me but also for our team members who use it. They are always saying how easy it is to add things like hours or expense.
—Lizette Kuld,
Head of People and Culture, Moralis
Deel offers stellar support, not just tools
Unlike most companies, we don’t outsource our support team. Instead, we hire directly and fully remotely in over 31 countries and counting. Genuine Care, one of our core values at Deel, informs everything we do. We examine all customer feedback, whether positive or negative, to constantly improve the customer experience journey.
Our robust support infrastructure continues evolving to meet our global users’ needs.
Since day one, we have always received very fast and hands-on support. It has felt like we have been dealing with experts for each specific subject, and also getting the support of Deel’s executive team when needed. We have been blown away.
—Amir Podensky,
CEO & Co-founder, Strada
With Deel, you save time and costs and scale efficiently
Every siloed tool you eliminate is one less contract to manage and one more system speaking the same language. With Deel, you ensure:
- No more patchwork of spreadsheets
- No more cross-platform double work
- No more legal blind spots
Deel’s infrastructure handles 90% of the heavy lifting for us. Whether we’re hiring contractors, expanding with EOR, or paying employees, Deel saves us time, money, and resources.
—Stephen Epling,
Vice President of Global Rewards and Workplace, Outreach
Grow your organization with Deel
Whether you’re in scrappy startup mode or readying for IPO, Deel moves with you. And because it’s modular, you can start with what you need today and expand as your team grows.
Not sure where to start? Book a consultation with a Deel advisor. They will walk you through how to get the most out of the platform at your current stage and what to prepare for next.
I see Deel more as a partner than just the provider. I know that you are partnering with us to make sure we can have a compliant workforce.
—Beatriz Lourenço,
Talent Manager, Fidel API

About the author
Lorelei Trisca is a content marketing manager passionate about everything AI and the future of work. She is always on the hunt for the latest HR trends, fresh statistics, and academic and real-life best practices. She aims to spread the word about creating better employee experiences and helping others grow in their careers.