Deel and Arsenal announce multi-year sleeve partnership

Thursday 14 May, London, UK – Arsenal Football Club today announced that Deel, the leading global payroll and HR platform, will become the club's Official Sleeve Partner from the 2026/27 season in a multi-year agreement.

Deel's logo will appear on the left sleeve of Arsenal's home, away, and third kit shirts from the start of the 2026/27 season. In doing so, Deel will be the second global brand to have featured on the sleeve of one of football’s most recognisable shirts.

The agreement deepens the relationship between the two after Deel joined the Arsenal family as the club’s Official HR Platform Partner in December 2025.

The announcement is accompanied by a new film, Patchmaker, featuring Arsenal star Viktor Gyökeres and club legend Patrick Vieira. Set in the workshop of a master patch-maker putting the finishing touches to the new kit sleeve, the film is a portrait of the craft, care and attention to detail behind every action.

As part of today's announcement, and ahead of the new home kit launching tomorrow, Friday 15th May, Arsenal has given supporters a sneak peek of the sleeve that will carry the Deel name throughout next season.

Juliet Slot, Chief Commercial Officer, Arsenal, said: "Our iconic kit and sleeve is one of the most visible positions in world football, and we're delighted to be welcoming Deel's name there after they joined our family earlier this year. Deel will support how we operate as a club as we enter this next chapter in our relationship. All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way.”

Alex Bouaziz, Co-Founder and CEO of Deel, said: "When we partnered with Arsenal last year, we said this was just the beginning. Arsenal and Deel are already working closely together, and the club will be rolling out Deel's platform across its workforce and HR operations in the coming months. Having our name on one of the most iconic shirts in world football is a proud moment for everyone at Deel, and a reflection of a partnership built on shared global ambition. We're looking forward to next season and everything still to come."

Deel now supports more than 40,000 businesses and 1.5 million workers worldwide. In October 2025, the company announced a Series E funding round valuing the business at $17.3bn, cementing its position as one of the world's leading payroll and HR platforms.

About Deel
The way the world works has changed – and Deel has built the standard to power it all. We make it effortless to hire, manage, pay, and equip any worker, anywhere. Deel is one platform for payroll, HR, benefits, mobility, performance, and device management across 150 countries. Built on owned infrastructure, powered by AI, and supported by thousands of local experts, Deel helps businesses scale smarter, faster, and more compliantly. Trusted by 40,000+ customers, and created to become a global brand people love. Learn more at deel.com.

About Arsenal Football Club
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